CVS Caremark® WellBridge™
Aggregated digital health platform.
Measured outcomes.
Performance-based pricing.
The digital health market is shifting
Buyers expect solutions that integrate into their existing programs, deliver real outcomes and support members without added complexity. That’s why we built CVS Caremark WellBridge.
WellBridge brings curated digital health solutions together into one aggregated platform. We guide members to the solutions that best fit their needs, and only bill for meaningful engagement and measurable outcomes. No more juggling multiple vendors and extra administrative work, or dealing with inefficient utilization and wasted spend. Just better results for members and more value for you.
Outcomes are driving value*
98%
of payors are focused on member experience and measurable outcomes
4 of 5
payors want to drive value through outcomes-based billing
~50%
of payors have performance-based contracts
End-to-end solution
WellBridge takes on the heavy lifting of managing digital health solutions so you don’t have to. Our team:
- Vets and monitors digital health solutions for high quality and performance
- Organizes solutions into condition networks
- Identifies, stratifies and connects members to solutions that fit their needs and health acuity level
- Provides ongoing, personalized outreach so members stay engaged and supported
- Only bills based on member engagement and outcomes
End-to-end experience
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One digital front door
WellBridge solutions are integrated into CVS Health® digital platforms so members have easier and more streamlined access.
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Condition networks
We provide centralized support for a range of conditions organized into networks. Each network includes vendors curated and vetted by CVS Caremark.
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Precise member matching
Ongoing CVS Health data analysis identifies and matches members with the right condition network and tailored solutions for their needs and communication styles.
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Integrated reporting
We continuously monitor solutions for high quality and performance. We bring member engagement and outcomes insights together so you see program results all in one place.
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Performance-based billing
We charge for results, not just enrollment. Billing is tied to meaningful member engagement and clinical outcomes to help you optimize value.
Condition networks
Diabetes management
Digestive health
Hypertension
Behavioral health
Musculoskeletal
Tobacco cessation
Weight management
Women's health
Let's talk?
We want to help make your digital health solutions more accessible, affordable and effective. Talk with your account manager or fill out our short form and we’ll be in touch.
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*FOR OUTCOMES ARE DRIVING VALUE STATISTICS (98% OF PAYORS ARE FOCUSED ON MEMBER EXPERIENCE AND MEASURABLE OUTCOMES, 4 OF 5 PAYORS WANT TO DRIVE VALUE THROUGH OUTCOMES-BASED BILLING, ~50% OF PAYORS HAVE PERFORMANCE-BASED CONTRACTS) SOURCE: Peterson Health Technology Institute. 2025 State of Digital Health Purchasing. October 2025. https://phti.org/wp-content/uploads/sites/3/2025/10/2025-State-of-Digital-Health-Purchasing.pdf