Building trust with clear pricing and affordable medication
See how transparent drug pricing impacts members like Tricia
[Visual cue] MUSIC - upbeat, bright, and emotive. Text on-screen scrolls through: “Making access – personal support – affordability the center of Tricia’s story”
VO from narrator: “Making affordability the center of Tricia’s family story.”
[Visual cue] Open on Tricia, a CVS Caremark member, being interviewed at home.
VO from Tricia: “I can't say enough good things about CVS Caremark in terms of affordability.”
[Visual cue] Screen shifts to multiple scenes of Tricia and her children together at home
VO from Tricia: “There's eight of us, 6 kids in our family. We have well over 50 medications.”
[Visual cue] Text on-screen reads: “No need for coupons. No hassle.”
VO from narrator: “Since savings are built into our plans, there’s a whole lot more for the whole family.”
[Visual cue] More footage of Tricia and her family hanging out at home, eating, going outside ...
VO from Tricia: “With a big family like mine and with all the conditions, I would never want to switch anywhere else. It’s been extremely affordable for us.”
[Visual cue] Text on-screen reads “More care in every story” over a shot of Tricia and all her kids at their neighborhood park. Image fades into CVS heart and logo.
Find out more about how transparent pricing brings real results
It gives me confidence and relief I will have the medicine I need.
-Ellen, a CVS Caremark member
CVS Caremark is constantly finding ways to save us money.
-Director of Health and Welfare Plans, Food & Beverage client
93%* of our commercial book of business uses TrueCost, equating to 3.1M members
It gives me confidence and relief I will have the medicine I need.
-Ellen, a CVS Caremark member
CVS Caremark is constantly finding ways to save us money.
-Director of Health and Welfare Plans, Food & Beverage client
Get even more insight into how transparent pricing builds trust
TrueCost: our proven, sustainable path to more transparent drug pricing
Unmasking true costs: exploring the role of transparency in pharmacy benefit management
Case study: bringing transparent solutions and member affordability to life
The case for transparent pricing: making pharmacy benefits work for health plans
Around the web: news about transparent costs
Op-Ed: American health care has a pricing problem
Standing up to rising prescription drug costs increases access to breakthrough medications
What’s new in the pharmacy benefits world?
Find out what’s new and next so you can stay on top of what you need to keep members healthier and reach your goals.