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Building trust with clear pricing and affordable medication

See how transparent drug pricing impacts members like Tricia

Portrait of a family who are all CVS Caremark members

[Visual cue] MUSIC - upbeat, bright, and emotive. Text on-screen scrolls through: “Making access – personal support – affordability the center of Tricia’s story”

VO from narrator: “Making affordability the center of Tricia’s family story.”

[Visual cue] Open on Tricia, a CVS Caremark member, being interviewed at home.

VO from Tricia: “I can't say enough good things about CVS Caremark in terms of affordability.”

[Visual cue] Screen shifts to multiple scenes of Tricia and her children together at home

VO from Tricia: “There's eight of us, 6 kids in our family. We have well over 50 medications.”

[Visual cue] Text on-screen reads: “No need for coupons. No hassle.”

VO from narrator: “Since savings are built into our plans, there’s a whole lot more for the whole family.”

[Visual cue] More footage of Tricia and her family hanging out at home, eating, going outside ...

VO from Tricia: “With a big family like mine and with all the conditions, I would never want to switch anywhere else. It’s been extremely affordable for us.”

[Visual cue] Text on-screen reads “More care in every story” over a shot of Tricia and all her kids at their neighborhood park. Image fades into CVS heart and logo.

Find out more about how transparent pricing brings real results

 

 

93%* of our commercial book of business uses TrueCost, equating to 3.1M members

Someone looks at graphs in an office

 

 

Quotation

It gives me confidence and relief I will have the medicine I need.

-Ellen, a CVS Caremark member

CVS Caremark member Rodney hugs his dog

 

 

Quotation

CVS Caremark is constantly finding ways to save us money.

-Director of Health and Welfare Plans, Food & Beverage client

CVS Caremark member Ellen plays tennis CVS Caremark member Ellen plays tennis

How do we keep costs clear?

People discuss business

What’s new in the pharmacy benefits world?

Find out what’s new and next so you can stay on top of what you need to keep members healthier and reach your goals.

A pharmacist sorts medications.

Get in touch 

Let us know if you want to learn more about how to best reach your goals.

  • *FOR 93% OF OUR COMMERCIAL BOOK OF BUSINESS USES TRUECOST SOURCE: The TrueCost features include rebalancing, drug-level rebates and the full TrueCost pricing model. CVS Health Analytics, 2026.