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Every prescription has a story

We’re here to keep it going. Towards lower pricing and care when members need it most. Because that’s what everyone deserves.

Woman managing a health condition embraces children in her family. 

Watch how we help members get the most from their benefits

[Visual cue] MUSIC – upbeat, bright, and emotive. Open with
CVS Caremark logo. Text on-screen scrolls through: “Making service– empathy – personal
support the center of Rodney’s story” Footage shows Rodney, a CVS Caremark member, outside in a garden.



VO: When a CVS Caremark customer care rep helped him get back to giving back with a new glucose monitor

[Visual cue] Rodney walks into his community center.



VO from Rodney: “When I knew that the representative was listening, I felt at ease …”
 
[Visual cue] Rodney sits with his community and helps in the community garden

Text on-screen reads: “Condition-specific support”
 
VO from Rodney: “I felt like a burden was being lifted and I felt really relaxed that now I can get what I need”

[Visual cue] Rodney checks his glucose levels at home

Text on-screen reads: “Help staying on track”



VO from Rodney: “It’s an exhilarating feeling that they really care”

Text on-screen reads: guidance – patience —  expertise

[Visual cue] Image fades into CVS heart and logo with text
on-screen: “More care in every story” 

Rodney got help right away to replace his device

Our CVS Caremark® customer care reps help members stay on track with personal support.

Affordable medication is part of Tricia’s plan

Members like Tricia save on prescriptions just by being members. Because savings are built in to our plans, automatically.

[Visual cue] MUSIC - upbeat, bright, and emotive. Text on-screen scrolls through: “Making access – personal support – affordability the center of Tricia’s story”

VO from narrator: “Making affordability the center of Tricia’s family story.”

[Visual cue] Open on Tricia, a CVS Caremark member, being interviewed at home.

VO from Tricia: “I can't say enough good things about CVS Caremark in terms of affordability.”

[Visual cue] Screen shifts to multiple scenes of Tricia and her children together at home

VO from Tricia: “There's eight of us, 6 kids in our family. We have well over 50 medications.”

[Visual cue] Text on-screen reads: “No need for coupons. No hassle.”

VO from narrator: “Since savings are built into our plans, there’s a whole lot more for the whole family.”

[Visual cue] More footage of Tricia and her family hanging out at home, eating, going outside ...

VO from Tricia: “With a big family like mine and with all the conditions, I would never want to switch anywhere else. It’s been extremely affordable for us.”

[Visual cue] Text on-screen reads “More care in every story” over a shot of Tricia and all her kids at their neighborhood park. Image fades into CVS heart and logo.

[Visual cue] MUSIC – upbeat, bright, and emotive. Open on Ellen, a CVS Caremark member, being interviewed at home. Text on-screen scrolls through: “Making confidence – freedom – access the center of Ellen’s story”

VO from Ellen: “All of my productivity comes from being healthy”

[Visual cue] Ellen plays tennis outdoors

VO from narrator: “CVS Caremark makes sure Ellen has the medication she needs to stay on top of her game”

[Visual cue] A box is delivered to Ellen’s home

Text on-screen reads: “Prescription delivery options”

[Visual cue] Ellen is playing tennis, returning a serve. Visuals then switch to being interviewed at home and going through her day: making coffee, working, checking on her prescription refills …

VO from Ellen: It’s a great feeling to know that I don’t have to worry about the timing of things or running out of a prescription, that it’s all handled behind the scenes. I have confidence that wherever I go, I don’t have to worry about it.

[Visual cue] Image fades into CVS heart and logo with text on-screen: “More care in every story”

Access healthier members

Members like Ellen stay healthier with more access, so they can get medication wherever, whenever and however it works for them.

Together, we can write a better future in health care

A new prescription can be a lifestyle change (even if it’s for the better), but paying for it shouldn’t be. We work behind the scenes to help lower costs for everyone, without compromising on experience. 

What’s new in the pharmacy benefits world?

Find out what’s new and next so you can stay on top of what you need to keep members healthier and reach your goals.

Get in touch 

Let us know if you want to learn more about how to best reach your goals.

  • *FOR 93% MEMBER SATISFACTION WITH BENEFITS SOURCE: CVS Caremark member experience survey. MyStats. P1009480721. Published 2025. This represents the percent of members who indicated a rating of satisfied or better on a 5-point scale.

  • *FOR 29.3% REDUCTION IN OUT-OF-POCKET MEMBER COSTS SOURCE: CVS Caremark analytics. Published 2023. Average out-of-pocket costs for members decrease from $11.38 to $7.26 from 2016 to 2023. All data sharing complies with applicable law, our information firewall and any applicable contractual limitations. Actual results may vary depending on benefit plan design, member demographics, programs implemented by the plan and other factors.​​